The scope and complexity of the design projects we take on vary, but our creative process remains constant. We begin by conducting research, gathering relevant project information through interviews, questionnaires, document reviews, site visits and design audits. Then, after analyzing the gathered information, we work with our client to develop a written creative brief, a strategic document that articulates key design and communication objectives. Only after this strategic document has been developed does the process then proceed through design exploration, design refinement, implementation, production and delivery. This deliberate structure ensures close and effective collaboration with our clients and their marketing teams, and reliably produces the best results.

Here, we present an overview of the process as it is applied to the problem of designing a new brand identity. It's a good indication of what you can expect when you work with Oilpress.